Imagine this…

It’s the mid 1980s. Way past midnight in down town Los Angeles.

Three dirty looking punks with mohawk hair-dos and tattoos that cover their entire bodies stand at the street corner.

A police patrol car stops in front of them.  Sitting behind the wheel is a cop with a jackass look and a mustache to match.

“Do you have permits for these?” He asks… pointing at the pistols hanging out of their torn pants.

The dirty blond guy throws his skateboard on the ground and kicks it under the police cruiser so that just the tip of the skateboard is still visible.

“Here’s our permits ” he says … and kick-flips the skateboard…

The skateboard hits the bottom of the police cruiser with so much force it sends it FLYING into the night sky.

The three punks pull out their guns and shoot round after round, until they blow up the car that’s still twirling in the air.

That is the opening scene of the  “Kung Fury” movie trailer.

As I write this … the trailer has raised $262,989 on KickStarter.com for the sole purpose of of finishing the movie.

You see… the movie isn’t finished. The producer/director needed money to complete the movie. So he created a movie trailer with the awesomest story he could think of. And asked the world to help him finance the production.

And the world replied enthusiastically and donated more than a quarter of a million to an unknown Swedish movie producer.

And all that money was raised in less than 48 hours.

Just because the story is so AWESOME… more than 6000 people around the world were willing to pay between $5-$10,000 just to see how the story ends.

This is how brilliant advertising works.

Brilliant advertising is an 80s kung-fu action comedy trailer.

It tells a story so powerful, the customer has no choice – he has to buy the product to see how the story ends.

There’s a reason why heavy rollers buy armored cars and are guarded by 6’5, 300 pound gorillas.

And it’s not because they want to show off … well … maybe its a part of it.

But the main reason is that everyone wants a piece of them.

You see… they have money.

And that is what makes me want to work with them.

Don’t get me wrong – I love entrepreneurs with a glint in their eye and a hole in their pockets. I believe in the power of dreams.

But I want to get paid.

When I get a consulting client he needs to …

1. Have money to pay my fees

2. Be in a position to take my advice, apply it to his/her business and make a profit almost immediately

In fact – I want to be able to very quickly produce enough profits so that a year’s worth of my fees are generated within the first month of consulting.

3. He needs to want to pay for services and preferably…

4. To have a past record of hiring high level consultants.

And that’s my advice for you today…

Go after the sharks, the whales, the heavy hitters. Find a way to get past those bodyguards and do your thing.

Because if you’re going to market to the broke. Then you better be selling low cost food.

Otherwise… good luck to you.

There’s a lot of advice on the internet on making money. But oddly enough, nearly no one talks about the easiest, fastest way to make money – propaganda.

Here’s the game plan:

1. Exploit a certain population to make money – It doesn’t really matter who you exploit as long as you milk them for everything they’re worth.

2. Control the media – Use the money you get from exploiting said population to purchase a lot of advertising.This is a brilliant strategy. It allows you to sell more products with a huge profit (remember, you are either exploiting your workers or your customers or both).  Plus, because you are such a big advertiser, you have enormous influence over the newspaper/TV Channel.

Or even better, you can buy the goddamn newspaper. They are dirt cheap these days thanks to the internet.

3. Use your control to block/counter the news of your evil deeds.

You don’t even have to fully block the news. But if one news paper comes out with a story about you, you can use your own channel to:

A) Say that they are full of shit

B) Accuse them of working for your competitors (probably true)

C) Expose someone else so the focus shifts from you

D) Create a diplomatic crisis so the focus shifts from you

E) And so on…

4. Monopolize your market – Combine your superior profit margins and control of the media to drive out all your (honest) competitors from the market and block entry of new competition. Remember, you now have enough cash and power to wage price wars, bribe politicians hire lobbyists, threaten partners that you’ll stop working with them and so on.

5. Totally exploit the market – You already know how to exploit, but now that you are a monopoly, you can exploit EVERYONE.

6. Use your cash to enter and exploit new markets – choose a new market, and apply this plan from the beginning.

Or… you can choose to make an honest living.

1. Create awesome content

2. Create even better products

3. Create cool advertising

4. Partner up with smart decent people

It’s not as glamorous as the first plan. But it’s a living.

Choose wisely my friend.

“Happiness is a positive cash flow” -Mythical CEO

$80,000 or a %13,000 return on investment.  This is how much money the technique I am about to share with you generated for one of my clients.

I’ve only started working with her a couple of weeks ago. We’ve been friends for a long time, but we just got around to improving her marketing system.

And we’ve quickly discovered that while she was doing an amazing job for her customers (she is literally responsible for hundreds of millions of dollars in revenue) – she had no testimonials to speak of.

She didn’t want to ask her clients for testimonials – no one does.

But since the service she is providing is so powerful, we had to back it up with a ton of proof, otherwise no one would believe us.

So after a fierce argument, she agreed that her most important task is to go after these testimonials.

At first,  she called one client and got a glowing testimonial.

She called another one and got another brilliant testimonial.

And when she called the third … she got a brilliant testimonial and … (drum roll please)… $80,000 worth of work.

And this is my gift to you on this day…

When you ask your best customers for testimonials they will

1) Be happy to provide one

2) In the process of giving you the testimonial they will remember how wonderful you are and how beneficial you were to their business and…

3) If they have a project you can help with, they’ll ask for your help right away!

And that’s it… amazingly simple.

Now go get some testimonials and make some money…